Saying sorry

THIS is a comment on a blog. What does the phrase in bold mean?

I’ve also seen specific examples where they’ve done cheap knockoffs of artists’ handiwork without attribution or compensation. Or apologies, when they’re called on it. (Non-apology apologies, i.e. “I’m sorry you feel that way”, don’t count.) So not only are they culturally insensitive, they’re thieves. Lovely bunch of jerks. – sm