Paris sees red over Shein’s aggressive fast-fashion foray into French retail

Clothes are displayed in the Shein’s pop-up store at immersive retail space in London. The fast fashion brand from China will be opening a physical store in Paris. Photo: Reuters

The sixth floor of Paris’ iconic BHV Marais department store, with its sweeping rooftop views toward the Eiffel Tower, is one of the most coveted retail spots in the city.

It is also now the focus of an uproar over the Chinese ecommerce giant Shein, which is setting up its first physical boutique atop the fashion capital of the world.