Bvlgari redefines the boundaries of haute horlogerie

Bvlgari in Paragon shopping centre, Singapore.

Celebrated for its audacious spirit and its fusion of Italian design flair with Swiss mechanical prowess, Bvlgari brought a showcase that redefines the boundaries of haute horlogerie to Singapore.

Inspired by the architectural aesthetic of its acclaimed Geneva presentation, the “Beyond Time” pop-up was conceived as an open, multi-sensory space layered with thematic zones that paid homage to the Maison’s most iconic pillars.

Bvlgari watches of the serpentine design.

Paragon shopping centre in Singapore was abuzz as Bvlgari unveiled its “Beyond Time” pop-up showcase with a high-octane, star-studded celebration.

Against the elegant backdrop of the exhibition, guests including members of the media, brand partners, cultural tastemakers, and digital creatives gathered to discover Bvlgari’s bold interpretation of time and craftsmanship.

Awal dons Bvlgari for Beyond Time.

Representing Malaysia was renowned actor, television host, and model Awal Ashaari.

Dressed in Bvlgari’s creations, Awal completed his look with the Octo Finissimo Skeleton 8 Days watch in titanium – a timepiece that exemplifies technical mastery and contemporary design.

An exquisite timepiece seen at the ‘Beyond Time’ pop-up showcase.

The event drew a massive turnout, with appearances by style icons Davika Hoorne, Pia Wurtzbach, Faye Peraya, Lan Khue and Ayden Sng, who are artistes and models from all over Southeast Asia.

The Bvlgari brilliance.

Their arrival sparked excitement among fans who gathered in full force to catch a glimpse of their idols.

Aso in attendance was Jeffrey Hang, Bvlgari’s regional managing director.

Some of the celebrities at the exhibition’s launch.

During the extravagant horological pop-up, Awal was given a private session with watchmakers from Le Sentier that helped him discover Bvlgari’s bold interpretation of time and craftsmanship.

The session provided him with a glimpse into Bvlgari’s rich and radical world of watchmaking, from the elegance of Serpenti and the sculptural precision of Octo to the complexity of Grande Complications and the splendour of high jewellery timepieces.

Awal getting a magnified view of Bvlgari’s craftsmanship.

Members of the public also had the chance to visit the “Beyond Time Pop-Up” showcase at Paragon mall’s atrium and experience the sensorial universe of Bvlgari’s contemporary watchmaking.