Glamour aside, fashion weeks spotlight local talent and boost industry growth

Kuala Lumpur Fashion Week presents an opportunity for designers to push the boundaries of creative expression while also observing what resonates with the market. Photo: The Star/AZMAN GHANI

In today’s day and age, fashion is no longer just about form and function, designs or trends – it is an experience filled with storytelling that drives commercial success.

This can be seen at runway events like Kuala Lumpur Fashion Week (KLFW), where fashion’s role in shaping commerce, culture and community takes centre stage.