Phoebe Gates pictured here in vintage Chanel, at the offices of Phia, a web browser/app that aims to be the booking.com of fashion. Photo: The New York Times
On the top floor of a building near Union Square, there’s a small, white-walled office filled with frazzled 20-somethings munching on Cinnamon Crunch and jelly beans.
A whiteboard with a countdown calendar is marked off in red. On a shelf nearby, a plaster Roman bust has a pink balloon stuck to his mouth, like a bubble-gum bubble about to pop.
