Joe Kudla looks at the Vuori tech pant in the design area at its headquarters in California. The 10-year-old company has ridden the popularity of its tech pants to the top rungs of the athleisure market. Photo: The New York Times
When Joe Kudla talks about the Vuori customer – the loyal, die-hard consumer of the company he founded a decade ago – Jimmy Spencer is exactly the kind of person he has in mind.
“Oh, I’m Mr Vuori,” said Spencer, 41, a Californian who works in sports media and bought his first Vuori T-shirt about six or seven years ago.
