Gen-Z fashion designer Daniel Ong on the generation's need for authenticity

For Daniel Ong, Gen Z-ers don’t look to a specific fashion look all the time. They are into experimenting and being creative when dressing up. Photo: The Star/AZLINA ABDULLAH

Self-expression, individuality, diversity – these buzzwords are constantly being thrown around in the fashion industry when it comes to discussions about capturing the youth market.

But perhaps, brands and labels should just be listening to Gen Z designers.