Pyjamas are not seen as just sleepwear anymore. The right design can be styled in a way as daytime wear. Photo: Instagram/Liberty London
At a time when an abundance of superfake handbags and clothing dupes has made it easier than ever to buy versions of items once considered hard to get, those who value provenance have found a new way to flaunt it with pyjamas.
Specifically, pyjama sets from small labels in European cities known for being stops on the Grand Tour. Typically made locally with cotton fabrics and in classic cuts associated with menswear, the pyjamas have become a new souvenir of choice for some people – and a way to signal their discerning taste.
