If you heard of method acting – where actors or actresses spend months researching to truly immerse themselves into a character to bring it to life, then what is being witnessed now on the red carpet is method dressing.
It offers a chance for the promotional tour of the film (or television series) to really capture attention and bring the the characters to life, convincing viewers that they really need to watch the production.
Last year saw Margot Robbie dressing up as Barbie for all red carpet appearances to promote her film. Well, theme dressing as a trend is not going anywhere soon.
In February, Zendaya commanded attention at the Dune 2 premieres in futuristic outfits. A highlight was the metal bodysuit by Thierry Mugler.
Read more: Ultra sheer fashion on the red carpet – a hot trend or just plain controversial?
“Daisy really wanted to capture the earth’s elements of the film stylistically, and the swirling drape of this Westwood brown gown felt a nod to Twisters so perfectly for the premiere,” stylist Dani Michelle told Harper’s Bazaar.
“Daisy loves fashion. She sees the art in dressing, and has been inspired by all of the designers we are working with on this press tour; seeing their craft and embodying the moment.”
For the Furiosa: A Mad Max Saga press tour, Anya Taylor-Joy really pushed boundaries.
She walked the red carpet in several stunning avant-garde designs, embodying her film character’s warrior-like attitude.
Maisie Williams, on the other hand, had the opportunity to reconcile with her love for high fashion.
The actress played Catherine Dior (sister of legendary designer Christian Dior) in television series The New Look.
During her promotional outings for the film, she channelled old-school Hollywood glamour. Her outfits are said to have perfectly embody 1940s fashion (the decade when Christian first debuted).
Read more: Double-breasted suit jackets are having a fashion moment on the red carpet
“I had so much fun making this show and I think that it’s going to be really impactful,” Williams told Elle in April, adding, “It will bring together my love for fashion and also my love for acting – that makes me really excited.”
Blake Lively turned heads for her It Ends with Us press appearances. As the film’s titular character is named Lily Bloom, her dresses feature one unifying theme: floral embellishments.
From a suit decorated with flower embroideries to a gown carrying crystal mesh petals, it was one flowery design to another for Lively.
