'Boyfriend blush' is the makeup trend to try out if you want a healthy glow

The "boyfriend blush" look involves applying blush in a very specific way to reproduce the flushed effect of cheeks marked by certain emotions. Photo: AFP

The cornerstone of beauty looks for several months now, blush is regularly the subject of trends, tips and tricks on social networks. But the latest trend, called "boyfriend blush", seems particularly surprising.

Rest assured, it's not about borrowing your partner's blush – as was the case with "boyfriend jeans".

Instead, it's about recreating the flushed look of cheeks marked by certain emotions.

In other words, a fresh, bright look that doesn't require layers (and layers) of makeup.

Read more: Treat yourself to a vibrant, healthy look with the 'sunset blush' makeup trend

The trend is on the rise on social media, and it's one that we owe – at least in part – to the professional makeup artist, Mallory Osses.

In fact, this inspiration is in no way innovative, as the specialist herself explains in a video.

"The term 'boyfriend blush' is not new .... I heard about this trend years and years ago, maybe like a decade ago. And it's all over like high fashion, runway, editorial type of looks," she explains.

And she associates this trend with naturally flushed cheeks, not of Bella Hadid or Hailey Bieber, but of Princes William and Harry.

"They both have that flush here (hollows of the cheeks), and it goes down. And it just looks youthful, sporty," she says in a video liked by thousands of users.

So how do you create the "boyfriend blush" look?

The method is quite simple: simply apply blush to a specific area, in this case under the cheekbone, in a distinctive triangular shape.

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The final step is to blend with a brush. By doing this, the healthy-glow effect looks more natural, according to the professional makeup artist – not to mention the many users who have tried and tested the trend.

According to the expert, this method has the advantage of being suitable for all face shapes (oval, round, etc).

The only difference would be the size of the triangle, giving a natural, healthy-glow effect to anyone who wants to try out the boyfriend blush trend. – AFP Relaxnews