'Boyfriend blush' is the makeup trend to try out if you want a healthy glow

The "boyfriend blush" look involves applying blush in a very specific way to reproduce the flushed effect of cheeks marked by certain emotions. Photo: AFP

The cornerstone of beauty looks for several months now, blush is regularly the subject of trends, tips and tricks on social networks. But the latest trend, called "boyfriend blush", seems particularly surprising.

Rest assured, it's not about borrowing your partner's blush – as was the case with "boyfriend jeans".