More fashion brands are embracing sustainability and responsible designs

As consumers begin shopping more responsibly, more fashion brands are embracing sustainable designs. Photo: Hugo Boss

Going “green” is very much an industry-wide aim in fashion. From luxury to fast fashion, as well as ready-to-wear and accessories, brands are trying their hardest to meet the expectations of today’s eco-friendly consumers.

For instance, Hugo Boss included three sustainable outwear styles into its Autumn/Winter 2024 collection. These were unveiled last year in Milan.