Fashion's 'green' efforts go to waste if shoppers still overbuy, says report

The fashion industry's sustainability efforts could be undermined by the sheer quantity of clothes produced and purchased each year. Photo: AFP

From recycled materials and water and energy savings to reduced carbon emissions, every effort counts when it comes to reducing the textile industry's impact on the environment.

Except that, it seems that these efforts are of little or no use, as long as the volumes of clothing produced and purchased continue to rise, according to a new report from a British NGO.