The latest fashion campaigns show that this will be a beautiful season indeed

It's all about university style from Loewe with its relaxed and easy pieces. Photo: Loewe

We’re ending Autumn/Winter 2023 with a flourish as we enter the first season of the year, where it’s all classic, sophisticated and elegant.

Here’s a look at the latest Spring/Summer 2024 campaigns and looks.

Prada kicks it off with a campaign on timeless designs.

Shot by photographer and filmmaker Willy Vanderperre, it features 40 portraits of women which Prada says is “poised between spontaneous intimacy and elegant formalism”.

The theme is on the individual style of each woman, where the outfits chosen reflect their personalities.

Read more: On point! The ballet flat has the fashion world at its feet once again

It is also about the collective, as the outfits worn are from the looks seen at the runway show last September.

This is Carlos Alcaraz first appearance as House Ambassador for Louis Vuitton where he is seen in the Men’s Spring/Summer 2024 Formalwear campaign. Photo: Louis Vuitton

If you miss your university days, especially the school emblem on clothes, Longchamp brings you back through time with their take on the look.

Called the Longchamp University collection, it features relaxed and easy pieces such as T-shirt and sweater.

Along with these two outfits, another highlight is the Roseau bag, which has new shapes and colours. The Box-Trot also comes in new shades and Le Pliage is now adorned with coloured beads.

Prada looks at the individual style and personality of the women photographed for this campaign. Photo: Prada

Louis Vuitton features last year’s Wimbledon champion and world number one tennis player, Carlos Alcaraz in its Men’s Spring/Summer 2024 formalwear campaign.

This is Alcaraz’s first campaign with the brand as house ambassador, and it shows a series of visuals and a video where the star looks elegant and sophisticated in this tailored men’s collection.

Dior’s Spring/Summer 2024 collection is a reflection on the meaning of the present, where “past and future must coexist simultaneously’.

Creative director Maria Grazia Chiuri, who continues to explore the link between femininity and feminism, is convinced that fashion has a responsibility to help women realise their worth and express their differences.

Therefore, her focus is on rebels; and those who assert their independence.

Each look shows an architectural silhouette with different fabrics, and with an elegant and poised air.

The Gucci Ancora campaign goes beyond fashion with a narrative celebrating personal expression, beauty and a timeless allure.

Read more: It will be a colourful year, as fashion embraces pretty shades and bright hues

This is creative director Sabato De Sarno’s debut collection and the campaign is a tribute to fashion photography captured by David Sims.

He is the first photographer De Sarno worked with when he started in fashion, and it’s a story of real life and authentic women, empowered by a wardrobe of essential pieces crafted for everyday elegance.

For this campaign, there are five new faces – Ana, Fadia, Jiahui, Nyajuok and Violet, at the centre of the Gucci Ancora imagery where they represent a diverse spectrum of beauty and a visual geometry of shots that illustrate the distinctive ways they wear the collection.