Did you know that a cotton pad soaked in ice-cold water can help set makeup?

Patting a cotton pad soaked in ice-cold water on the skin can help set makeup. Photo: AFP

At a time when beauty trends are evolving at a frenetic pace, an age-old technique is currently shaping up to be something of a craze among social media users.

Perhaps unsurprisingly, it's based on the virtues of cold, that timeless ally that has been all the rage in the beauty world for several years now.