Enhancing your natural features without hiding them under tons of makeup is the aim of the "demi method", a technique that TikTok users already deem to be "revolutionary".
While savvy professionals have been using this makeup method for years, it's the makeup artist Cara Brook to whom we owe its name and its popularity on social networks.
And it's clear that, at a time when natural looks are dominating trends – with the exception of "cherry makeup" and "pumpkin spice makeup" – this meticulous technique is proving to be all the rage.
On TikTok, the hashtags #demimethod and #demimethodmakeup have already generated 21.8 million and 23.6 million views, respectively.
This makeup technique admittedly requires a certain dexterity, and perhaps even a certain level of expertise.
However, it is within everyone's grasp, provided you watch a large number of tutorials and practice the technique to master it to perfection.
So what does it involve? According to Brook, who is also the founder of the brand Seint, it is "the only application technique to achieve truly 'undetectable' makeup'".
The goal is no longer to hide your skin under tons of foundation, concealer, and other contouring products, but to use them sparingly in a way that "balances your features, keeps your natural glow and color intact, and removes the distractions so you can feel most like yourself – at your most beautiful".
To try it out, you first need to master the famous colour wheel, a tool for understanding colour harmonies and choosing the most appropriate ones to correct an imperfection, an area that's too light or too dark, or to add depth or shape to the eyes, for example, but also to certain areas of the face.
Knowledge that requires – once again – watching the many "demi method" tutorials available on social networks, and particularly those posted by the instigator of this seemingly natural makeup look.
With this technique, it's all a question of achieving a balance between textures, or products, and above all, between colours.
The key is to use the opposite colour to the one you wish to cover. As we know, for example, green can correct red or pink imperfections, just as pink or orange undertones can correct bluish or purplish dark circles.
Simply apply this theory to the whole face. And do it subtly, in small touches, not all at once. The essential tools for this are small brushes – and yes, this technique also requires a certain amount of patience.
As for products, Brook points out that there aren't really any rules. These can range from bronzer to concealer to contouring products, but they should (always) be applied sparingly.
And before you get started, don't forget to start with a primer and a light, tinted moisturiser, which will nourish the skin, smooth the complexion, and help makeup to adhere better.
You can also finish off your beauty routine with a light touch of blush, and possibly lip balm or nude lipstick. The result is a fresh, light makeup look that will go unnoticed while still letting your natural radiance shine through. – AFP Relaxnews