It is a busy arena, as luxury fashion continues its partnership in sports

By AGENCY

Louis Vuitton has added fencer Enzo Lefort to the "family" as part of the partnership between LVMH and the 2024 Paris Olympics. Photo: Louis Vuitton

Louis Vuitton’s takeover of the sporting world continues apace. Next August, shortly after the LVMH-sponsored Summer Olympic Games end in Paris, the Louis Vuitton-sponsored America’s Cup will begin in Barcelona, Spain.

America’s Cup, the world’s most prestigious sailing yacht competition, was last sponsored by Louis Vuitton in 2017.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Related stories:
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , trends , Louis Vuitton , America’s Cup , Olympics

Next In Style
Face yoga for beauty: A doctor reveals what it does to boost skin and tone
Remembering Bob Weir and the fearless fashion legacy of his short shorts
Will we be seeing low-key fashion rule the red carpet this awards season?
What are microtrends and how do you navigate them without fashion burnout?
The 2026 fashion conversation: Expect a return of thoughtful, timeless designs
Have sneakers been left out in the rain? What happens when fashion’s hype slows
A decade on, Raja Jesrina Arshad continues to champion Malaysian herbal wisdom
Glam meets gadgets: How AI jewellery could be the new fashion accessory
All eyes turn to this year's Golden Globes red carpet and its fashion moments
What are ear seeds, and do beauty claims around the trend actually hold up?

Trending in Lifestyle

Others Also Read

Load more

Copyright © 1995- Star Media Group Berhad [197101000523 (10894-D)]

Best viewed on Chrome browsers.