It is a busy arena, as luxury fashion continues its partnership in sports

Louis Vuitton has added fencer Enzo Lefort to the "family" as part of the partnership between LVMH and the 2024 Paris Olympics. Photo: Louis Vuitton

Louis Vuitton’s takeover of the sporting world continues apace. Next August, shortly after the LVMH-sponsored Summer Olympic Games end in Paris, the Louis Vuitton-sponsored America’s Cup will begin in Barcelona, Spain.

America’s Cup, the world’s most prestigious sailing yacht competition, was last sponsored by Louis Vuitton in 2017.