New fashion collaboration will attempt to dress up Netflix's cool cred

'Money Heist' will be one of the shows featured in the fashion collaboration. Photo: Netflix

Netflix and Lacoste are launching a clothing collaboration that will see the garment-maker’s iconic crocodile dressed up as show characters, with the steaming service saying it wanted to go beyond "the Netflix and chill uniform”.

The collaboration, which will cover eight of Netflix’s most popular shows, signals a doubling-down by Lacoste, owned by Maus Freres Holding AG, in its attempt to turn around the almost century old clothing brand by appealing to a younger audience.