They're not Kenough? Botox is proving increasingly popular among men

The Ken character in the new Barbie film has become a new beauty icon that some men aspire to. Photo: AP

Botox injections are increasingly appealing to male customers – Gen Zs in particular.

This is reflected in the emergence of the "Brotox" hashtag on social media, a mashup of "brother" and "Botox". As such, men are encouraging each other to take care of their appearance and to "invest in themselves".