Pink blush not doing it for you? Try purple blush, the latest beauty trend

Purple blush is all the rage on TikTok. Photo: AFP

Ever more original, ever more outlandish, TikTokers are coming up with all kinds of unusual beauty trends as they seek to optimise their daily routine while scoring loads of clicks and views in the process.

Their latest fad is purple blush, a shade that supposedly gives an even healthier glow than the classic pink product.