Balenciaga partners National Children’s Alliance after fashion ad controversy

A file picture shows shoppers passing the Balenciaga store on New Bond Street in London. Photo: Bloomberg

Balenciaga said it will partner with the National Children’s Alliance after the fashion brand was accused of sexualising children in advertising last year.

The Kering SA label said the three-year programme with the Washington DC-based not-for-profit organisation will help train almost 2,000 professionals specialised in dealing with child abuse.