How designers like Malaysia's Melinda Looi are weaving heritage into fashion

Melinda Looi thinks that by “reinventing” traditional crafts through fashion, she will be able to garner the attention of the younger generation. She is pictured here with her daughter, Maya Luebbert, at her couture show. Photo composite: Melinda Looi

Fashion is trying to change itself for the better. In attempts to move away from the exploitation of heritage, the industry is paying respect to artisans and producer communities – as well as highlighting traditional crafts.

This has happened all over the world. Dior’s Spring/Summer 2022 couture show in January, for example, shone a spotlight on Indian embroidery – of which decorated the Parisian venue.

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