Will Viva Magenta, Pantone's 'Colour Of The Year 2023', shape fashion trends?

Catherine Middleton, Princess of Wales, was seen wearing a magenta suit on her recent US tour. Photo: Reuters

Power, exuberance, vigor, happiness, and optimism. The year 2023 is shaping up to be a very auspicious one, according to the symbols and meanings attributed to Pantone's designated colour of the year, Viva Magenta.

Derived from red, without being aggressive or dominating, this shade is also synonymous with experimentation and self-expression, but that's not all...