Snoop Dogg shows his style (and humour) as ambassador of a fashion label

Famous American rapper Snoop Dogg is at the centre of the latest campaign from a denim brand. Photo: AFP

Famous American rapper Snoop Dogg is at the centre of the latest campaign from denim brand G-Star RAW with a slogan that most likely everyone will have an opinion about: "Say it Witcha Booty".

Using humour paired with style, the message is clear.

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The singer of Who Am I (What's My Name)? isn't making headlines at the moment with a new album, but rather is using his creativity and humour in a new campaign for Dutch brand G-Star RAW, which has made him its new ambassador.

Snoop Dogg is the star of the global campaign "Hardcore Denim" for which he created the soundtrack, a special version of Say it Witcha Booty.

Quite the adventure!

"I'm teaming up with G-Star Raw because we are both pushing the field, staying ahead, cutting the edge, We are both masters of our craft – leading the game. You know what I'm saying? We look ahead," said the celebrity in a press release statement.

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As you can see, this campaign is a story about the posterior, or more precisely a celebration of the posterior in denim.

From the island where Snoop Dogg finds himself to the hot air balloon that seems to float in the sky as well as the men and women who surround the American artiste, it is the rear end that is at the center of all attention... But always in a humorous fashion. – AFP Relaxnews