Fabienne Petetin founded the brand So Ride Wear on the premise of kitting out lovers of outdoor activities in clothing that is comfortable, ethical and environmentally friendly.
After launching eco-responsible T-shirts and sweatshirts in 2019, the French startup has now created its first pairs of shorts made from wood.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!