Fashion is banking on well-known celebrities to boost its fashion films


By AGENCY

Charlotte Gainsbourg, Julianne Moore, Chloe Sevigny and Pose actor Indya Moore star in Jim Jarmusch's French Water, a new fashion film for Saint Laurent.

The nine-minute video presents a look at the French fashion house's women's Summer 2021 collection.

Julianne Moore and Sevigny are seen looking for Gainsbourg at the end of a party before Indya Moore joins them at the affair. Each have several wardrobe changes throughout the film as they are served water by a waiter played by John C. Reilly's model and actor son Leo Reilly.

Gainsbourg appears popping in and out of the party by herself, also slipping into different ensembles for each appearance.French Water was also written by Jarmusch and was art directed by Saint Laurent creative director Anthony Vaccarello.

"The dinner party is over. A lone waiter is watching guests search for Charlotte. The echoes of their whispers multiply," reads a press release about the film.

"Anthony Vaccarello chose Jim Jarmusch to orchestrate a dreamy, surreal ballet, following his own rules. Mysterious, elusive Charlotte keeps disappearing, and reappearing. Tangled until creating a form of vertigo, space and time spin beautifully. Into eternity."

Read more: New drama series 'The Serpent' brings colourful 1970s fashion to life

In December, Saint Laurent released an eight-minute film Summer Of '21. Directed by Gaspar Noe, the video starred Charlotte Rampling.

Noe's first short film for Saint Laurent, Lux AEterna, premiered at the Cannes Film Festival in 2019.

Vaccarello debuted Saint Laurent's full Summer 2021 collection shortly before the Rampling work with a 10-minute film presentation featuring models walking in the middle of a desert. – Marc Malkin/Reuters

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