Homegrown beauty brands are honing survival skills during this conditional MCO

This pandemic has allowed beauty brands to see that the future of sales channels will move to online. — Photo: 123rf.com

When the conditional movement control order was announced, Dahlia Nadirah, founder of Malaysian beauty brand So.lek Cosmetics, says, “It was worrying to see the increase of cases everyday, especially when they are higher than when the MCO was first announced in March".

Dahlia says, “Our challenge now is just to make sales in order to keep the business afloat. To control cash flow and to release stocks through promos. Another struggle would be ‘where do we go from here, how do we plan for 2021?’”

With this pandemic and conditional MCO, Dahlia is doing her best to keep her business running but she is also looking at other opportunities. — Dahlia Nadirah