Fashion explainer: Why does the style industry need so many seasons?


The fashion calendar traditionally cycles through different collections designed for a specific season. Photo composite (from left): Kate Spade, Chanel, Hugo Boss, Gucci, Elie Saab

Designers around the world are calling for fashion to go seasonless. They now question the need for a hectic calendar of back-to-back fashion presentations.

The question is, why does the fashion industry need so many seasons? What do they mean?

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , seasonless fashion , trends

Next In Style

Ask The Expert: Tips and tricks to make your makeup work for you
Music you can ‘see’? Rhythm and beats are now visible through fashion
Meet the jewellery designer dazzling the reality TV world – one ring at a time
What it's like designing stylish headwear for... the Oscars of hats?
Fashion fabulosity: Sly Stone didn’t just change music – he changed style too
Step into Princess Diana’s closet at the biggest auction of her style
Stay informed: Here is some skincare advice that cuts through the noise
'Big is beautiful': Kenya’s plus-size fashion show celebrates bold beauty
'Doing what I love': Malaysian fashion designer Zang Toi is living his best life
If you’re going on a getaway soon, here are a few stylish travel must-haves

Others Also Read