French perfumer Guerlain has joined forces with Unesco to help protect the planet's bee population.
The LVMH-owned beauty brand has partnered with the organisation on a five-year training and support project for beekeepers, it has announced.
The project will focus on global beekeeper training, setting up bee farms and offering technical support, with the work carried out in collaboration with the Observatoire Francais d'Apidologie (OFA).
The initiative will also assess the impact of pollination on local ecosystems.
According to LVMH, eight beekeepers will be trained in the Unesco pilot biosphere reserves across Ethiopia, Rwanda, Cambodia and China in the year 2020. A further 20 will be trained per year over the subsequent four years, in biosphere reserves in 10 additional countries.
"This partnership marks a new milestone for our efforts to safeguard bees – the symbol of Guerlain – and we are delighted at this opportunity to work closely with experts from the Man and Biosphere program and the OFA," Laurent Boillot, chairman and CEO of Guerlain, said in a statement published by LVMH.
"A Group such as ours, whose activities are intimately linked to the resources offered by nature, simply cannot ignore biodiversity issues," added Antoine Arnault, son of LVMH chief executive Bernard Arnault.
The project is part of LVMH's partnership with Unesco's Man and the Biosphere (MAB) Programme, which was signed last May.
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