More Malaysian celebrities tapped as faces for global beauty brands

(From left) Malaysian celebrities Neelofa, Anzalna Nasir and Siti Saleha are being tapped as faces for global beauty brands. Photos: (from left) Lancome, L'Oreal Paris and L'Oreal Paris

Celebrity endorsement is the most employed strategy in marketing a product as it has been known to increase brand image and the level of credibility among consumers.

Beauty brands know all too well the pulling power of stars – an association of them with their brands will definitely lead to more exposure.