Elfira Loy is Maybelline New York's new digital collaborator

Maybelline New York Malaysia has picked the multi-talented Elfira Loy as its digital collaborator.

Do you love trendy matte lipsticks but can never find that exact shade that speaks to you? Maybelline New York has solved that problem for you with their new The Creamy Mattes by Color Sensational.

This is a range of luscious matte lipsticks which pamper lips with a lightweight creamy formula. This gives it a bold, super-pigmented matte finish that stays in place comfortably throughout the day.