Big Smile, No Teeth: What exactly is Elon selling now?


Will SpaceX live up to the dream for investors in its first IPO? The columnist is waiting to see what happens. — Filepic/AFP

There was a moment, sometime around 2015, when Elon Musk was the most genuinely exciting person on the planet. Not exciting in the way celebrities are exciting, like, it wasn’t about who he was dating or his slate of upcoming films, he was exciting in the way that made you feel the future was going to be OK. 

He was building reusable rockets. Making electric cars cool. Talking about Mars with the straight-faced conviction of a man who had made the maths work. Whether you believed him or not, the ambition was intoxicating. He was, as far as many of us were concerned, the closest thing the real world had to Tony Stark.

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Jason Godfrey , Elon Musk , IPO , SpaceX , business , finance , stocks

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