Part toy, part fashion: How did Labubu get so popular?


By AGENCY

This image provided by Pop Mart, shows Labubu, the plush toy from China’s Pop Mart. (Pop Mart via AP)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

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