Pantone's colour of the year is one 'you want to reach out and touch'

Peach Fuzz offers versatility in clothing and home goods, Pantone's representatives said, and incorporates a tactile nature that is hard to resist. Photos: Pantone Color Institute/dpa

After a year of hardship – shootings, war and uncertainty regarding artificial intelligence – the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, is the Colour of the Year for 2024.

Looking back at 2023, you can't help but wonder if one of Pantone's most popular colours this year – no, not Viva Magenta, the official Colour of the Year, but PMS 219C (commonly referred to as Barbie Pink) – influenced Pantone's choice, which was announced Dec 7.