Forget greenwashing, greenhushing means keeping mum about eco credentials

The "greenhushing" trend takes an opposite approach to greenwashing. Photo: AFP

While many brands and companies are keen to boast about their "eco-friendly" strategies, others – on the contrary – can be doing much more without talking it up, or even mentioning it at all.

This is a trend known as "greenhushing", the opposite approach to greenwashing.