Rosé wine is elevating its image with new blends and players

Chandon launches a sparkling rosé wine, based on eight grape varieties. – Photo: Chandon, via ETX DailyUp

One out of every ten bottles consumed in the world is a rosé, according to the latest World Rosé Observatory published in 2021.

Once stereotyped as a wine associated with bad taste, rosé has moved upmarket to become a third type of wine in its own right, and one that is not only suitable for aperitif time. Serious efforts on the elaboration of various rosé wines as well as on the image of rosé continue to be made, in order to meet consumer expectations and elevate the product.