Aeon lends a hand to those in need

Aeon lorries headed to Kelantan to deliver supplies to flood victims last year.

“Most of them are very pitiful cases. I saw a one-year-old baby who couldn’t breathe, and even children born with defects, so we try to do what we can to make life more comfortable for them,” said Datuk Abdullah Mohd Yusof, president of the Malaysian Aeon Foundation (MAF), Aeon Co’s charity arm.

The stark reality of the needy can be overwhelming and, according to him, it is also very often heartbreaking. The need to ease that suffering is what drives MAF and its With All Our Hearts (WAOH) charity campaign. In its 11 years of existence, the foundation has given money to those who needed help with education, improving their homes, and managing medical problems; it has also supported activities designed to keep underprivileged children away from social ills.