Tealive boss Bryan Loo is constantly thinking out of the box

Tealive's Bryan Loo lives and breathes his business - YAP CHEE HONG/The Star

The cacophony and buzzing activity swirling around what is the command centre of Loob Holding is probably endemic to most F&B businesses, especially those which profess to be on the cutting edge of millennials’ taste buds.

There’s a class being conducted in a room to a group of tearistas – a term probably coined by Loob Holding themselves to describe experts who specialise in the art of tea making (think barista but instead of coffee, its tea.)