Fresh beauty celebrates illustrious history with new Malaysian shop

Fresh uses only the best ingredients for its products

The story of how beauty brand fresh began is one that founders Lev Glazman and Alina Roytberg have told many, many times – a tale that begins with a scent that’s immortalised “in my nose”, in Glazman’s own words.

As a child growing up in the shadow of the iron curtain of the Soviet Union in the 1960s, the only perfume available in the country was Red Moscow for men, and Red Moscow for women.