The RuMa's Monica Lai on creating a new form of hospitality

  • Life Inspired
  • Monday, 10 Dec 2018


There is something going on in the Malaysian hotel scene. More than a few have opened this year to great fanfare but the one you may want to know about is The RuMa Hotel and Residences. Situated in Jalan Kia Peng, it is pretty much in the middle of all the action of the city. On one side you have the Golden Triangle and on the other, the KLCC developments. Throw in the KL Convention Centre for good measure and you have a quintessential, highly desired urban location.

Heading there for the interview, we found Monica Lai Voon Huey, Group Deputy Managing Director of Ireka Corporation welcoming us to this little secluded slice of peace and tranquillity.

The dream concept of The RuMa Hotel and Residences has been brought to life by Ireka Corporation Berhad. With a main door that is set off to the side, a literal giant birdcage as the reception anteroom and then on through the hotel lobby doors proper, the hustle and bustle of the capital city is forced to wait outside. And this is what Lai and her Ireka team want for you — a veritable home away from home.

As we set up for the photo shoot in the unique lobby of the hotel, she concedes that every hotel tells its guests that same thing. The proof is in the pudding though! At The RuMa, you may come and go as you please, meaning that check-in and check-out are at your leisure.

We are curious about this as hotels work the “out by 12pm and in after 3pm” rule to give housekeeping a chance to turnover used rooms. But not so in The RuMa ... as per your reservations, the accommodations are blocked off for the day. So, arrive at your whim and leave as it suits your travel plans. Suddenly, those midnight flights and the headache of what to do from noon until you have to leave for the airport disappear.

But let us take a moment to consider The RuMa itself. The lobby and the anteroom birdcage are all part of a vision of Malaysian and Western design fusion. Designer Andy Hall, of MQ Studios designed the interiors to take in natural Malaysian elements like rattan weaves and then juxtaposed that against our industrial heritage which is tin mining.

The copper ceilings of the lobby provide a vibrant edge above you while beneath your feet, large glazed tiles provide a heavenly feel. If you aren’t already having an out of body experience, the double birdcage wrought-iron and timber staircase will at the very least give you pause for thought.

And so, it continues up and around the building which is operated by Shanghai-based Urban Resort Concepts (URC) which runs the PuLi resort which so impressed Ireka. Which is where we begin our conversation with Lai, a very inspiring lady and highly accomplished business leader with an engaging personality.

Ireka is the developer and URC will be the operator. Which came first? The idea for the hotel or exploring a partnership with URC?

Ireka has a track record of building award-winning hotels in KL and when we decided to build in KLCC, we were looking for something different – blending luxury, heritage and an unforgettable guest experience.

We did not want to develop a cookie-cutter hotel so when we came across URC which is a niche brand in a luxury setting, we did not hesitate to start talks with them, because their DNA is deeply ingrained in hospitality and what they call ‘Hostmanship’.

What are your thoughts about this concept? And perhaps could you give us your ideas on ‘Hostmanship’?

Hostmanship is a word that was coined by URC, which encapsulates the unique service culture that is practiced in all their hotels. In the world of Hostmanship, guests are welcomed into a culture where people come first, and every inclusion and service is crafted with an intention.

The culture of Hostmanship perfectly complements The RuMa Hotel, making guests feel at home and doing away with the usual charges such as for in-room breakfast and the mini-bar; and undue bureaucracy, such as having rigid check-in and check-out times. It’s all about making the guest experience as intuitive, engaging and as human as possible.

Can you give us an idea of the design brief for The RuMa which combines traditional and modern motifs?

MQ Studio, based in Shanghai, was engaged for the architecture styling, interior and furniture design, and hotel styling. There are two recurring themes within the design of The RuMa Hotel. The first is a contemporary interpretation of Malaysia’s colonial past, the second is driven by the name of the hotel itself – that is RuMa (a play on the Malaysian word, Rumah, which means home).

Therefore, the design and conceptual approach for the hotel have been informed by both these two themes - a home that captures, in spirit, the houses of a bygone era. However, unlike their ancestral past, The RuMa Hotel will remain resolutely domestic.

The RuMa’s interiors exemplify URC’s hallmark design principles, where luxurious and understated design seamlessly integrate amidst a modern space uniquely crafted with cultural influences by local artisans, such as Bernard Chandran’s custom-made metal Kebaya installation.

Inspiration for the hotel is derived from the interior designer, Andy Hall, walking the streets of Kuala Lumpur, rummaging through the flea markets, trawling through the internet and chatting to local Malaysians.

Photo: The Star/Yap Chee Hong

From the interior décor to the building’s architectural design, every detail tells a story; and within every room and suite, an importance is placed on reinvigorating local craft, culture and community. The attention to detail is breath-taking and will, in my opinion create a memorable first impression for our guests. We want to be able to create a hotel as a “Story” rich in Malaysian heritage from the moment you step onto the premises. There will be signature features, bespoke artwork and statement lighting fixtures around the hotel.

Is it true that Truefitt & Hill will be in The RuMa’s spa area? And if so, what will the ladies look forward to in the spa area? Is there something different for them?

The RuMa’s 6th floor represents an entirely new take on wellness. Unlike most hotels, the pool area, the gym, the bar, the meeting facilities and the spa are to be considered as one fluid spa-like space, where the boundaries between all the different functions are neither implied nor enforced.

Immediately connected to the hotel’s gorgeous 25m outdoor pool and sundeck is the SANTAI Pool bar & lounge, UR SPA, The Barber by Truefitt & Hill, and the 24-hour gym. UR SPA is about intelligent, genderless and result-driven treatments that work around our guests’ schedule and combine Modern Science with Ancient Healing.

Tailor-made treatments using bespoke and organic formulations by Comfort Zone, UR SPA offers anything from 30-minute express treatments to whole day rituals.

Was the choice of setting up The RuMa at 7 Kia Peng one of several? Or did you consider other cities in Malaysia?

Ireka is familiar with the KL hospitality scene having already got award-winning Westin KL and Aloft KL Sentral hotels under our belt. So, it did not seem too big a leap to set up the luxury The RuMa Hotel and Residences in the heart of KL. Incidentally we also own a hotel in Sandakan, the Four Points by Sheraton Sandakan which is in the harbour front area of town.

You work alongside your brother and father at Ireka, and while some of us can’t even agree on what’s for lunch, what’s the secret to working in a family business?

We have our moments too! I will however say that my father has taught me everything I know about running a construction and property business successfully and with integrity and humility.

I learnt two very important things from my father – to know your business well because it is the only way to lead others to do what they are supposed to do and there is no easy way out of hard work!

I joined Ireka in 1993 and my father, Datuk Lai Siew Wah set up Ireka in 1967 as a sole proprietor under Syarikat Lai Siew Wah. I am passionate about my work at Ireka and consider it a privilege to build on my father’s legacy, together with my brother and Group MD, Datuk Lai Voon Hon, of growing the company to its stature and size today.

We are often told how Datuk Lai Voon Hon and I complement each other. He is the one with the big ideas and creativity which we owe a lot of our iconic developments to, and I am the one who reminds everyone about the bottom line. We have a deep respect for each other, and have no problem agreeing to disagreeing when we have to. That’s the business we are in.

Your designation as Group Deputy Managing Director, Ireka Corporation Berhad and Chief Financial Officer, Ireka Development Management Sdn Bhd sounds like most of your time is taken. How do you relax and get away from ‘the shop’?

My family is my life, especially my two grown-up boys (19 and 21 years) from whom I learn everything about being in the moment, enjoyment of modern music and current trends. In turn, they (and their friends) consider me the “coolest” mum!

I am not afraid to try anything once. On the sports front, I ran for Ireka in the 2014 Rat race organised by The Edge newsgroup in the CEO category. I am no athlete but was determined to do Ireka proud, and subsequently came second in the women’s CEO race.

Since then, I have enjoyed running and have participated in several charity runs. Recently, I ran 10km in the Danajamin charity run in aid of Autism support and actually enjoyed the experience! This is also the longest distance I have run. I am also keen on Pilates as a form of exercise and if my travel diary allows, I will try not to miss any sessions.

I am a movie buff and always enjoy a Netflix night. I also enjoy time with my “besties” and friends. There is nothing better than sharing good food, a glass of wine and laughter with people who just “get me”. It is a great way to de-stress!

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3

Across The Star Online

Life Inspired has a chic new look

2020 is all about change, and Life Inspired did just that with a fresh makeover!

This month, we speak to 3 female icons about empowerment and more - read it for FREE this week.