Big pharma's contingency for expiring patents: How top global pharmaceutical firms are reinventing themselves to cope with major upcoming challenges
For years, big pharma has braced itself for an impending patent cliff – when patents expire, so does market exclusivity and resulting in an abrupt drop in sales. And with few new “blockbusters” – drugs with annual sales of more than US$1bil (RM3.56bil) each – in the pipeline, it is no wonder the industry has been scrambling to reinvent itself.
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