By the numbers

OPTIONAL PIX, IF USING, PLACE ON PAGE 6: The next time you go to the supermarket, think about how your buying habits are going into the calculations of a statistician who will then analyse the trend and propose a promotional exercise targeting buyers like you. And you will most likely find that promotion irresistible.... Filepic/The Star

Statistics, boring? Not at all, we discover.

MENTION the word “statistics” and most people get turned off, being reminded of days at school or college immersed in tiring calculations and boring mathematics. Better to watch paint dry, many people would probably say.