Online campaign sheds light on sexual grooming in Malaysia

A groomer manipulates a child or a vulnerable person through emotional control, gaining trust before exploiting them sexually or psychologically. Photo: Freepik

In a recent Instagram post, Women’s Aid Organisation (WAO) brought fresh attention to a deeply troubling issue that continues to plague many societies: sexual grooming.

The post, which is part of a social media campaign, was prompted by the tragic death of Korean actress Kim Sae-Ron, 24, whose past relationship with K-pop star Kim Soo-Hyun, 37, is now under renewed scrutiny.