How women entrepreneurs in Sabah leverage digital commerce for a better reach

Entrepreneur Development and Cooperatives Minister Datuk Ewon Benedick (left) during the opening ceremony of the Tik Tok Shop x Tekun Live Hub at the Tekun Penampang branch recently. — Bernama

From Sabah’s vibrant landscapes to digital storefronts, a new wave of women entrepreneurs is turning e-commerce into a platform for heritage and empowerment.

Through TikTok Shop, these women are not just selling products but also sharing Sabah’s cultural legacy – bringing local crafts, natural treasures, and traditions to a nationwide audience.