Kindness heroes: Campaign to recognise those who have gone above and beyond


  • Family
  • Thursday, 17 Dec 2020

A global kindness campaign is launched to recognise individuals who have helped those in need and reward them with free room stay. Photo: Pixabay

The pandemic has seen an increase in kind acts and people rallying to help one another, even strangers. Whether it is individuals and communities coming together to help sew personal protective equipment for frontliners during the early stages of the movement control order or helping to support small business owners by buying local or simply donating food and funds for families in need, the pandemic has seen Malaysians reaching out to help those in need.

It is with this in mind that a global kindness campaign called “Remembering Kindness” has recently been launched.

The campaign, launched by Frasers Hospitality of the Frasers Property Group, is inviting members of the public, from all walks to life, to share stories of individuals or “kindness heroes” who have done extraordinary acts, whether big or small, for the benefit of others through the campaign’s platform.

“We’ve all heard and witnessed stories of kindness emerging during these challenging times. Providing a platform to share these stories so that they can be remembered and celebrated is a powerful reminder of how a single act of kindness can touch the lives of many. This is just our little way of giving back to the community, especially during this season of giving at the end of what has been a difficult year for many,” said its ceo Koh Teck Chuan.

Selected “kindness heroes” will be given a two-night complimentary stay at a service and hotel residence or boutique hotel in Asia, Australia, Europe, the Middle East or Africa, once the travel restrictions are lifted. More than 1,000 room nights have been allocated to recognise those who have “gone above and beyond to help others in times of need”.

To participate in the ‘Remembering Kindness’ campaign, members of the public can nominate an individual who has performed an act of kindness for another individual or for their community, via the platform. Nominations must be received before midnight on Jan 31, 2021. Nominated “kindness heroes” will be judged based on the most deserving stories.

For more info or to nominate your “kindness hero”, visit: Remembering Kindness

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