Music critics predict continued growth of global K-pop market with return of groups like BTS (pic) and Blackpink. — Photo: Big Hit Music
From the return of BTS and Blackpink to the debuts of new groups from major agencies – SM Entertainment, YG Entertainment and JYP Entertainment – the 2025 K-pop scene is brimming with excitement and anticipation. Industry insiders predict that world tours by leading K-pop acts will further boost the music market’s global presence this year.
However, the industry also faces mounting pressure to address long-standing issues, such as the treatment of young trainees and idols' increasing calls for better working conditions – challenges that market observers believe will require significant time and effort to resolve.
