Hundreds of sexual ads using deepfakes of Emma Watson, Scarlett Johansson ran on social media

The Deepfake FaceSwap app rolled out over 230 ads total with 127 using Emma Watson’s likeness. Photo: Emma Watson/Instagram

A massive advertising campaign launched this week by a deepfake app featured the faces of actresses Emma Watson and Scarlett Johansson.

The ads, which ran across Meta platforms Facebook and Instagram, featured a scantily clad woman with Emma Watson’s face digitally imposed, as the woman began to perform what looked like a sexual act.