Aha Brand Ambassador, Anirudh Ravichander (second, left) speaking at the launching ceremony of Aha Tamil Entertainment Web Series and Movies app. Photo: Bernama
Aha, an Indian subscription video on-demand and over-the-top (OTT) streaming service offering both Telugu and Tamil language content, is now available in Malaysia.
The streaming platform, which was introduced to the Indian market in 2020, will be the first Indian OTT entity committed to investing in local content besides uplifting the Tamil content industry in Malaysia by leveraging local talents and production houses.
Chief Executive Officer of Aha, Ajit Thakur, in his speech during the grand launch of Aha Tamil OTT App for Malaysia on Monday (Sept 19), emphasised the streaming platform’s commitment to spearhead a robust localisation effort to cement a strong local branding for Aha in Malaysia.
"At Aha, we are proud of our unique proposition of providing 100% local entertainment to the audience, with Aha Tamil offering 100% Tamil web series and movies.
"With the launch of Aha in Malaysia, we will not only offer the best of Tamil movies and originals to the audience but also source and create content with local film-makers and artistes,” he said at the launch officiated by Human Resources minister Datuk Seri M. Saravanan at Park Royal Collections Kuala Lumpur.
Also present were brand ambassador of Aha, Indian rockstar Anirudh Ravichander, Aha top representatives from India and major producers, distributors and talent from the local Malaysian Tamil entertainment industry.
Meanwhile, Saravanan, in his speech, said he is impressed with Aha’s unique efforts in content collaboration and investment in original content with local talents and production houses which will undoubtedly give global exposure to the Tamil content industry in Malaysia.
Aha, which started out with a 100% Telugu OTT offering since its debut in India in 2020, has seen great success with its extensive content that includes original programming of web series and movies, with a new release every Friday. – Bernama
