Will Smith’s Oscar slap damaged his reputation with consumers of all ages, data shows

The newly minted Oscar winner’s Q Scores have dropped significantly since he slapped Chris Rock onstage at the Academy Awards in March. Photo: AFP

The slap heard around the world has had a devastating effect on Will Smith’s reputation with consumers.

The newly minted Oscar winner’s Q Scores have dropped significantly since he slapped Chris Rock onstage at the Academy Awards in March.