Malaysian cinemas will be hurt badly by Thor delay, says MAFE

The latest indefinite postponement of 'Thor: Love And Thunder' will impact not just fans of the Marvel Cinematic Universe (MCU) franchise, but also the cinema industry itself as a whole. Photo: Handout

The latest indefinite postponement of Thor: Love And Thunder will impact not just fans of the Marvel Cinematic Universe (MCU) franchise, but also the local cinema industry itself as a whole.

According to Koh Mei Lee, chief executive officer of Golden Screen Cinemas (GSC) and chairman of the Malaysian Association of Film Exhibitors (MAFE), it is a huge setback for the cinema industry when major releases are postponed or cancelled without notice, like Lightyear last month and, now, Thor: Love And Thunder.