World clamours to air Ukrainian president's hit TV series

Volodymyr Zelensky stars as the President of Ukraine in the 2015 TV series, 'Servant Of The People'. Photo: Handout

First one, then two, then 20.

A small Stockholm agency has in recent days been deluged with bids for the rights to air the hit comedy series starring Ukraine's President Volodymyr Zelensky, a former actor turned wartime hero.

"It's been very, very busy. All around the world, people have asked for the rights because they want to broadcast it," explained Eccho Rights co-founder Nicola Soderlund in the agency's elegant offices in the Swedish capital.