First one, then two, then 20.
A small Stockholm agency has in recent days been deluged with bids for the rights to air the hit comedy series starring Ukraine's President Volodymyr Zelensky, a former actor turned wartime hero.
"It's been very, very busy. All around the world, people have asked for the rights because they want to broadcast it," explained Eccho Rights co-founder Nicola Soderlund in the agency's elegant offices in the Swedish capital.
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